National campaign to build neighbourly ties and create community memories

Nov 23, 2019
Christmas is expected to come earlier than usual this year as desperate Britons seek distraction from Brexit. One in ten of those putting up Christmas decorations this year say they will have them up before 30 November, while four per cent already had them up by Bonfire Night. Around half of those surveyed, across all age ranges and regions, said that seeing homes, streets and town centres illuminated for the festive season makes them feel happy (48 per cent). Overall, three out of ten respondents said the festive lights make them feel positive (30 per cent), with almost as many claiming they make them feel warmer (28 per cent). The weekend of 30 November-1 December is the most popular time, with almost one in six (17 per cent) saying they will be putting up their decorations during that weekend. Around one in ten admit they like to leave decorations up for as long as possible (10 per cent). The survey was commissioned by Safestyle and the firm is sponsoring a new national competition called Illumination Street. Illumination Street was launched by TV gardener David Domoney: “You don’t have to spend a fortune to create impact; it’s all about imagination and fun”. The initiative includes a national competition with prizes for the best garden displays, community Christmas display, front door display and children’s window display. It has been born on the back of one of the nation’s most-loved garden campaigns, Cultivation Street. This is a national gardening campaign for community gardens, school gardens and gardens for better health, now in its eighth year. It makes a huge difference when communities come together to brighten up their local area. Register your display here.
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