Ten years on since the devastating 2007 summer floods, new YouGov research identifies a general lack of flood risk knowledge across the UK.
The 2007 floods saw over 48,000 homes affected and the UK population is failing to take adequate steps to understand whether their homes are at risk. More than half (53%) of respondents from the YouGov survey have never checked whether their homes’ are in an area officially considered to be at risk. The survey, commissioned by
Landmark Information looked at how perceptions had changed over the ten-year period.
The online survey highlighted that consumer knowledge of how to check whether a property is considered at risk from flooding was limited; 39% said that checking online via Google or other search engines would be their first port of call, followed by asking the Environment Agency (25%) and then asking their local council (13%). The same number of people also (13%) also stated that they would not know where to turn for this information.
In order to help homeowners better understand their flood risk Landmark has launched an updated Homecheck Flood report, which provides guidance on a range of flood types, including coastal, river, surface water and groundwater flooding.
The report automatically includes a manual risk assessment from a specialist environmental consultant should significant flood risk be identified, plus it includes the findings on an interactive digital map.
The new report has been adopted by the Know Your Flood Risk campaign. Campaign CEO Mary Dhonau OBE: “I know only too well the devastating consequences of flooding having been flooded myself on many occasions. Planning ahead is the best policy and being able to access the risk means consumers understand the risk that may face and can take adequate measures.”
Download a free Homeowners Guide to Flood Resilience.
Visit
www.knowyourfloodrisk.co.uk
Follow the campaign on
Twitter.
The Homecheck Flood report is available from the Know Your Flood Risk website for £30.
