Chiswick is second most popular area in London for home hunters

May 22, 2021
Chiswick is the second most in-demand place for home buyers in the London area, according to analysis from Rightmove. The average asking price is £969,000, one per cent lower than a year ago and nine percent lower than five years ago, when the average asking price was £1,062,000.
The most in-demand area in London according to the research, is Walthamstow. The data was measured from the 2.7 million home hunters signed up to Rightmove to hear about homes for sale in their targeted areas.
Walthamstow has become increasingly popular with buyers willing to move further out from the centre of London in search of houses and outside space, often heading north from more expensive areas such as Hackney and Islington.
Locked-down Londoners
Asking prices in the area have increased by 116 per cent in the past decade and the areas popularity has grown even more as lockdown-scarred Londoners prioritise space over centrality. Average asking prices in the area rose four per cent in the past year, hitting £499,534.
Rightmove said buyer demand for homes is still far greater than the number of properties being put up for sale, although it found 51 per cent more sellers were putting their homes on the market now than at the start of the year, thanks to Rishi Sunak’s decision to extend the stamp duty holiday.
Many sellers are also looking to upsize themselves or make life-changing moves to more suburban or rural areas.
Outside London the most sought-after area for buyers is Didsbury, a fashionable suburb of Manchester. The average asking price in Didsbury currently stands at £367,429, over £130,000 higher than the Greater Manchester average of £237,380.
How much are homes going for in the top ten areas? See list
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